Usability Testing Helps App Find Greater Reach
Breakthrough Technologies (BT) carried out a multi-phase project for the Society of Women Engineers (SWE) to provide an educational app for iOS mobile devices. The SWE Advance App was designed to allow learners to access a variety of resources and to advance SWE’s mission among its partners, members, and the community at large.
BT's team of developers have expertise in Native Mobile Development (iOS), Backend Web Services and Hosting, A-B Testing, User Experience Design, Usability Testing, and Visual Design, allowing them to deliver quality content in a short amount of time. A centerpiece of the app was a learning modality utilizing SWE’s Diversity & Inclusion Knowledge Cards that revolve around various aspects of unconscious biases against women in the engineering field.
The knowledge cards feature provocative questions, summaries of current research, and intriguing data to start conversations in the workplace and beyond.
The resource gives businesses a means to begin meaningful change in their organizational structures by welcoming more perspectives at every level. Each card revolves around a key aspect of identifying the unconscious biases prevalent in the engineering industry.
In converting the cards from a physical form to an electronic version, BT utilized focus groups for usability testing to see first-hand how the electronic cards were perceived by potential users. The focus groups were instrumental in assisting to make them user-friendly and suited to reach the widest possible audience.
The app also provides access to professional development content including webinars and episodes of SWE’s “Diverse” podcast, as well as "Lightning Talk" session videos, the WE Europe keynote address from cyber-security expert Keren Elazari, and other special content to empower women engineers.
BT designed the app to allow SWE to upload exclusive custom content on a regular basis.